BIRMINGHAM, Ala. —
In the latest of a series of agreements with B.A.S.S., the world’s largest fishing organization, Mossy Oak has become the presenting sponsor of the Bassmaster Elite Series tournament on the upper Chesapeake Bay, B.A.S.S. announced today.
Mossy Oak, the official pattern of B.A.S.S., recently became the title sponsor of the Mossy Oak Fishing Bassmaster High School Series presented by DICK’S Sporting Goods, and it’s a new supporting sponsor of the Carhartt Bassmaster College Series presented by Bass Pro Shops.
“Competing in the Bassmaster Elite Series represents the pinnacle of competitive bass fishing,” said Ben Maki, Sr. Vice President and Chief Marketing Officer. “We’re excited to get our Elements Agua pattern exposure at the Chesapeake Bay tournament and continue our growth in the fishing world at all levels.”
Mossy Oak’s new Elements Agua fishing lifestyle pattern was launched during the annual ICAST fishing tackle trade show in Orlando last summer, when it also became the Official Pattern of B.A.S.S. The Mossy Oak Elements Agua B.A.S.S. Edition Pattern features the B.A.S.S. logo embedded in the camo design.
“We are grateful that Mossy Oak has invested in the future of our sport by sponsoring our High School and College Series programs,” said Bruce Akin, B.A.S.S. CEO. “In addition, becoming a presenting sponsor of the Huk Bassmaster Elite at Chesapeake Bay presented by Mossy Oak will expose the Elements Agua camo pattern to many thousands of fishing fans who follow our Elite events in person and through our magazines, television show and online coverage. We are proud to be associated with this great lifestyle brand.”
In addition to the B.A.S.S. sponsorships, Mossy Oak has assembled a pro staff comprising some of the brightest stars in professional bass fishing, including Elite anglers Kevin VanDam, Gerald Swindle, Ott DeFoe, Jordan Lee and Brandon Palaniuk.
The Chesapeake Bay Elite event is the eighth of nine regular-season Bassmaster Elite tournaments. It will be held July 26-29 and will be a make-or-break event as competition heats up for the Toyota Bassmaster Angler of the Year title. Following the Chesapeake tournament, the 111 Elite Series anglers will move to the St. Lawrence River at Waddington, N.Y., Aug. 23-26, for the regular-season finale.
In September, the Top 50 Elite anglers based on AOY performance points during the season will compete in the $1 million Toyota Bassmaster Angler of the Year Championship on Chatuge Lake at Young Harris, Ga.
To learn more about Mossy Oak Elements, visit www.mossyoak.com.